Yes, it is extremely important for a site to keep on running and keep its exposure to the people. But it can only happen if it’s being regularly updated and regularly changed in design for the users. Content upgrading is the key to keep your user’s interest in your website. If you are known by the fact that content is the most important factor of SEO ranking and without it, there is no concept of your site getting on search engine results.
Importance in the search engine.
Search engines consider quality content as the most important factor when they rank a website. They usually rank a website which is helpful to its users. If a site is not helpful or providing content that is not quality, then it will be ranked low or might never get it. Regular update with quality content will alert the search engines about new updates which need to be index. The more content you upload, the more exposure you will get. Search engines will simply rank it because of uploading of high-quality content.
How can I create high-quality content?
Well, it’s pretty easy. Research-based work is always good but it takes a huge time out of your busy schedule. Webmasters and SEO professionals don’t have much time for that so there is this amazing tool which will help. It’s called Article Rewriter. This tool simply helps you in creating a quality article. Find useful content that is related to your site and paste it in this tool. This tool will change the whole paragraph with paraphrasing and change of synonyms. This will bring you whole new content while keeping the context of the original paragraph. This saves time, Takes out the surface and grammatical errors, Risk of plagiarism drops to zero etc.
Importance in the traffic/users.
New content is the best way to bring the audience and to keep them. A user viewing your web page needs constant material which can keep them interested. If you do not update your site with new content, then people who are your regular visitors will eventually stop and move to somewhere else. There is no concept of loyalty here, Everyone is here because they need something and when they stop getting it, they simply leave. And you can not afford that for your business. Plus new stuff and new content can provide you with backlinking support. Your site gets exposure and new traffic will run towards you if you are providing the quality they desire. Like I said, bringing quality means burning of a lot of time.
So, use Article Rewriter for this matter and it will help you save time and bring quality. Upgrading your site with new content will get your site social popularity as well. If your traffic is loving the content, then they will definitely love to share it which will bring even more people.
Is upgrading design necessary?
Yes, it is necessary but not on daily, weekly, or even monthly basis. It’s good to have a design running for some time because too many changes might end up confusing your viewers. But upgrading is as well important so they don’t get bored from the same looks. Make it a schedule of 6 months. That is pretty good.